Do Cultural Differences Affect International Buyer-Seller Relationships?

An Integrated Model of Buyer-Seller Relationships

Buyer-Seller Relationships in Business Markets

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Bonding and Commitment in Buyer-seller Relationships: a Cross- Cultural Comparison in Banking

One of the important features of this study is to examine the moderating effect of national culture on the bonding-commitment link. Results reveal that individualism moderates the bondingcommitment relationship. In more collectivist societies, social bonding has a stronger effect on commitment whereas in cultures characterized as individualistic, structural bonding has a stronger effect on comm...

Why It Takes Two to Build Successful Buyer-seller Relationships

Internet-Based Market Places and Buyer-Seller Relationships: Governance Implications

The recent emergence of internet-based electronic market places is changing the structure of traditional marketing channels in a fundamental way. Collaboration may increase because of lower transaction costs related with increased information availability. At the same time these same factors, through the effect they have on mutual dependency and uncertainty in the buyer-seller dyad, are conside...